It’s funny how motivation can come from the most unlikely places.   In February of 2004 I remember experiencing a number of disheartening experiences with local businesses.   One was a case where practically my whole family got food poisoning from the same restaurant.    After recovering, we called the restaurant, not wanting free food but wanting them to be aware that a problem may exist so that they may take action.   I was greeted with a general indifference.   I believe the words spoken where “So, what do you want me to do about it?”   The problems continued, be it myself, my family or my friends, everywhere I looked people were being slighted in some way by contractors, doctors, their employers (my employer) and even church-affiliates.  Aware that these hassles are present in everyone’s lives, I recall sitting at dinner one day wishing that I could do something to give people a voice to share positive and negative experiences about local businesses.   Whether poor service at a restaurant or some retail associate...